Story Program Design and Implementation
provide a complete service for planning, design, implementation,
and execution of customer success story programs. We help you
with everything from creating an initial strategy to conducting
the actual interviews and writing the stories. We work with you
and targets for the program
for field sales and tech support to provide their vital assistance
for customers to participate
for the complete process from securing leads to final publication,
including internal and external reviews
explaining the program to your personnel and to customers
systems for easily looking up the most pertinent stories for
information to augment public success stories
Customer Success Stories and Customer Case Studies
Our services include all research, interviewing, writing, editing,
management of the review process, and - on a best-efforts basis
- securing customer approvals. The deliverable is final, approved
text ready, in your template if desired, for layout and publication.
Customers can be from any country in the world. Typically stories
are 800 to 900 words, ideal for 2-page printing, though other
lengths can be accommodated.
Our typical satisfaction surveys are done for partnering program
management teams, helping our clients gain insight for improving
their programs and individual partner relationships. We develop
questionnaires, interview partners, compile individual interview
reports and compute overall satisfaction levels. We prepare results
in graphical form and present our final reports in person, complete
with analysis and recommendations. Our value-add over typical
survey companies is that we understand the programs and the technologies
that underlie them, which permits us to pursue important tangents
with interviewees and conduct richer interviews. We leave a positive,
professional impression with everyone we interview, enhancing
our client's image.
Technically-Oriented Business Communications
We create product data sheets, brochures, whitepapers, annual
report contents, and other types of documents that help a company
convey its message to customers. We even wrote a letter from the
president for Cadence's annual report. Although we shun the term
technical writer and tend to avoid routine technical documentation,
our whitepapers are often quite technical in nature.
We write the content for companies' websites, a form of business
communications that has special constraints and considerations.
We have written banner ads, corporate overviews, executive biographies,
and product descriptions that populate our clients' sites. Although
we do not actually build the websites, we work with specialists
who do - the designer of this site for example.