Callan & Associates
Jim Callan formed Callan & Associates in 1993 to provide
business communications services for high tech companies. His
specialties include:
Customer
success stories and case studies
Over the last fifteen years, C&A has written over 1,200
customer success stories and case studies for companies like
SAP, Sun Microsystems, Synopsys, VeriSign, Cadence Design Systems,
Synplicity, Symbol Technologies, KANA Software, Documentum,
Dell, Novell, and Mentor Graphics. C&A performs the complete
service: research, interviews, writing, editing, and securing
customer approval. Powerful ROI success stories and customer
case studies from C&A are the most persuasive form of marketing.
Customers don’t care what a vendor says about itself.
They want to know what other customers in their situation have
to say. Customer success stories and case studies from C&A
explain and quantify the benefits, in the customer’s own
words.
Satisfaction
surveys
C&A has conducted many partner satisfaction surveys for
companies like Sun and HP/Compaq. C&A helps design the survey
and its questionnaire, conducts all partner interviews, and
prepares complete reports including specific responses, overall
satisfaction statistics, conclusions and recommendations. One
client followed C&A’s recommendations and improved
joint selling effectiveness by 25% as measured by two successive
satisfaction surveys conducted a year apart.
Personal
Jim Callan holds bachelors and masters degrees in mathematics
from the State University of New York at Buffalo. Jim served
Vice President and other executive roles in Marketing and Sales
for several high tech companies before founding Callan &
Associates. His office is in Belmont, CA. His interests include
fly fishing at his ranch in Montana that he rents out when he’s
not there: http://www.montana-vacation-house.com,
and playing softball. He is currently president of the Santa
Clara County Vintage Softball League, http://seniorsoftballsanjose.com,
a league that welcomes men and women 50 and over from the greater
San Jose area.
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